LT ELECTRIC
Breaking the norm of a barber shop for a modern audience.
Summary
I found myself sitting behind this company's truck in traffic thinking, "This has a lot of potential, just poor execution... I wonder how I can help?".
Deliverables
Brand Identity
Van Decals
Type
Passion project
Discovery
Challenge (Old Logo)
How do we simplify without losing the idea?
Goal
Keep the letters "LT" as the center of the design, but help integrate the bolt better.
Building the Identity
Social Videos Of My Process
Take a look at the moment I discovered the logo (Video 1). My thought process going through it (Video 2). How its made (Video 3)
The Logo Says It All
The final result is a simplified, scalable mark that communicates electricity instantly while reinforcing the company’s initials. Every change was made to increase clarity, professionalism, and long-term usability.
Brand Mark Usage
