The Social Chair Barber Co.

Breaking the norm of a barber shop for a modern audience.

Summary

A business that's not only about hair but about community. The Social Chair brings small businesses together and use each other's strengths to build each other up. Manny, a barber by trade, helps people not only look their best, but feel like they can take on anything.

Deliverables

  • Art Direction

  • Brand Identity

  • Packaging Design

  • Social Media

Type

Client Project

A Welcoming Presence

The Social Chair was designed to feel approachable, modern, and familiar. Moving away from traditional barber shop clichés, the brand focuses on creating an inviting atmosphere where great haircuts and meaningful conversations happen naturally.

Discovery

Challenge

It's a shame 90% of barber shop logos look exactly the same. How can we use the same visual language, (clippers, razors, combs) but in a unique and inviting way.

Goal

Create a space rooted in growth, community, and a grounded approach to the craft. Not a shop built on trends or clichés, but one with a clear point of view and a strong sense of identity.

Building the Identity

Option 1: Personal Mascot

Option 2: All About the Chair

Option 3: Blade Mascot

Approved Board

Of the three creative directions presented, the orange and dark green color palette stood out for its warmth, approachability, and natural character. It captured the welcoming atmosphere we wanted the brand to embody while helping it feel distinct from traditional barber shop aesthetics. The client connected strongly with every mascot concept developed during the exploration phase, so rather than choosing just one, we incorporated all of them into the final identity system.

The Brand System

Logo & Supporting Assets

Custom illustrations, mascot characters, patterns, and graphic elements were developed to add personality and flexibility without competing with the core mark.

What It Looks Like Today

TESTIMONIAL

“This process really helped me define what I wanted..."

"“This process really helped me define what I wanted my brand and business to feel like and overall have a solid, cohesive look throughout. Really gave me the confidence that my business looked and felt professional.”

Manny Alves- Owner

@alvesthebarber

CLIENT