SUMMARY

A purposeful and receptive designer with 6+ years’ experience.

Now booking full time opportunities & freelance. Feel free to email me: joe@limolidesign.com or drop a message: Joe Limoli on Linkedin.

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Based in Boston, Ma — Open to remote work

Work History

Senior Graphic Designer

REEKON TOOLS

2022 - PRESENT

  • Built Amazon A+ Content and Brand Story modules. The refreshed PDPs helped REEKON hit 150k+ a month in Amazon sales alone.

  • Launched two Kickstarter campaigns with 5,000+ pledges generating $615,000+ in total pre-orders.

  • Directed on-site photo shoots for upcoming products; assets used in Kickstarter campaigns, websites, and paid-social.

  • Designed and automated Klaviyo email flows (welcome, cart-recovery, post-purchase, etc.) that have driven $400K+ in attributed revenue.

  • Redesigned packaging for REEKONs first two products. Then created packaging for the next 10 SKUs, boosting product clarity and visibility.

  • Created full UI layouts and icons for 3 digital tools with live displays,quick actions, buttons, and menus.

  • Partnered with electrical and mechanical engineers to launch 8 products in total.

  • Helped create iconography, wireframes, and visual systems for both of REEKONs construction apps.

Graphic Designer

TAWK MEDIA

2019 - 2022

  • Led discovery & design sessions regarding designs for apparel, graphics, and accessories for 30+ brands.

  • Conducted team brainstorming sessions for 3D apparel customization tool development

  • Created multiple project deliverable types including: Menus, Posters, Signage, Emails, Packaging, and Wayfinding

  • Standardized the TAWK print/export workflows, and trained 3 designers on the process.

Skills

Core Creative Skills

  • Visual & Brand

  • Identity Logo

  • Design Packaging

  • Design Studio

  • Photography UX/Ul

  • Design Infographics

  • Ad Creative

  • Client Discovery Workshops

Software & AI Tools

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe After Effects

  • Adobe Lightroom

  • Adobe Firefly

  • Figma /

    FigJam

  • Canva

  • Midjourney

  • DALL·E

  • Klaviyo

  • Mailchimp

  • Instant.so

  • Shopify

  • KeyShot

Digital-Marketing Skills

  • Conversion-focused email design

  • Paid-ad creative & A/B testing

  • Social campaigns

  • Amazon A+ Content / Brand Story builds

  • Landing-page CRO

  • Prompt engineering for generative-AI imagery & copy